4 Considerations When Searching for a Coffee Roaster

As you search for a coffee roaster for your coffee business or retail needs, there is a lot to consider. How do you find the best wholesale coffee roaster? What should you look for in a private label coffee company? And how do you find the best roaster to fit your needs? We’ll consider all three of these questions as we evaluate the importance of quality, products, customer service and packaging when choosing a coffee roaster for your coffee business.

You’ve come to the right place

Before we get started on the smells and smiles of coffee roasting, let’s first determine how we, the coffee roasters and leaders in our industry, can help you.

  • If you are looking for the best wholesale coffee roaster to provide you with products for your hotel, restaurant, catering, distribution, or other food services, you’ve come to the right place.

  • If you are developing your own brand and need a private label coffee roaster to supply you with product, you’ve come to the right place.

With both wholesale and private label coffee roasting, we provide quality-based and innovative solutions. We value the importance of quality, product offerings, and customer service. And we can also discuss with you our packaging options.

How to find the best wholesale coffee roaster

When searching for the best coffee roaster, whether for wholesale or private label, let’s focus on these four considerations to guide our coffee smells and smiles:

1. Quality

Quality will lead you to the best wholesale coffee roaster. If you know coffee, you know the most important thing – the customer can most certainly tell the difference between a good cup of coffee and a bad cup of coffee. And quality coffee starts with quality beans.

Besides tasting the coffee and coffee beans you are considering to use for your business, there are other things you can look for to assess the quality. The equipment used to roast the beans and the environment the beans are stored are two other factors to consider. Sometimes the wholesale coffee supplier will let you taste a sample of the beans before you purchase. This important step can be crucial. Tasting the coffee first can assure you of the quality of the purchase you are about to make. Customers want a delicious cup of coffee, not just a brand to recognize and connect to. So let your coffee speak for itself with a high-quality and delicious flavor.

Longevity in the coffee business is another indicator of quality. A wholesale coffee roaster who has been in the business for a long time means lots of experience in the industry of roasting, grinding, and packaging processes to produce the best coffee. We have been in business since 1939. As a third generation family business, we pioneered the industry of specialty coffee.

We are also Safe Quality Food (SQF) certified. This certification from the SQF Institute is internationally recognized by the Global Food Safety Initiative and currently the only standard that incorporates the management components of both food safety and quality.

We recognize the taste of coffee can be personal, so consider a wholesale coffee roaster that will fit your needs and your targeted audience. Some people like dark roasts, while others want light. And sometimes the taste of coffee trends and changes, so consider a coffee roaster company that offers a variety of options so they can flex and change with your needs.

2. Products

Single serve to single origin, premium selection to pods, collections and seasonal offerings to teas and flavors, the products you include or plan to expand to are an important part of your decision process when finding the best coffee roaster. And what fits your needs now, and what will fit your needs in the future is the perspective of a successful and growing business. Remember to look to the future of your business and how your needs might change.

If you are starting a new business, consider growth capacity. You want your coffee roasting company to be able to grow with you and adapt to your changing customer’s needs. We can support you from the beginning and stay with you as you expand and reach new business goals with more coffee smiles and different coffee smells. New and different products can increase your customer base, bring new additions to your loyal customers looking to try new things, and it can help you keep up with coffee and industry trends.

For single cup products, we offer BioCup™, an environmentally friendly way to enjoy one cup coffee convenience. With the use of single cup coffee expanding, billions of non-biodegradable cups fill landfills each year. The solution: White Coffee BioCup™. It is biodegradable, with 90% degradation after 6 months. Combined with the best coffees, we provide superior quality in an environmentally friendly, convenient platform.

Please browse all our product offerings to see how we can fit your needs or your future needs.

3. Customer service

We know customer service is important for any business. So as you search for a coffee roaster, excellent customer service is probably a top priority for you. You want a wholesale coffee roaster that will listen to you and support you. You want a coffee roaster who cares about your product just as much as you do. Yes, you need quality, and yes, you need the right products, but the experience you have with your roasting company can set the tone for all aspects of your coffee business.

You want a company that will:

  • Listen to your needs

  • Respond promptly

  • Be reliable

At White Coffee, we will treat our associates, customers and suppliers with integrity, respect and responsiveness. As an industry leader, our success depends on exceeding our partners’ expectations. We will grow your profits by providing quality-based, innovative solutions to your ever-changing needs.

Great customer service means we will provide tools and resources that give you the knowledge to succeed. Together we can be the perfect blend.

4. Packaging

We are proud of our long term relationships. We are proud to deliver quality products. But now that we’ve established a good cup of coffee that will bring smiles, we need to talk about how you are going to present it to the world. When searching for a coffee roaster for your private label coffee, it is helpful to find a company that will assist you with your packaging.

Since you’ve put in the time and effort to ensure quality, you want your packaging to convey that to your customer, while also capturing your target audience’s attention and standing out from other coffee brands. Find a coffee roaster that will help you communicate your coffee’s message to your customers through your packaging.

A few tips when designing your packaging, try to keep the design simple. Aim for unique and different. When choosing colors, be thoughtful. Colors can convey different emotions. Find images that illustrate the taste and experience of your coffee brand.

At White Coffee, we provide package design assistance – you can use your logo and artwork and we can create your own finished package. To fit your needs, we will work with you to determine the best packaging and order volume for your coffee business.

Our private label coffee blends can include a wide variety of single origin, flavored and decaf coffees, a national brand equivalent flavor profile, custom blends and certified coffees like fair trade, organic and Rainforest Alliance (RFA).


These four considerations, quality, products, customer service and packaging, will hopefully guide you on your search for a coffee roaster. Remember to think long term. And think of all those coffee smiles you will create.